Whoop, the fitness and wearable maker has launched Humans, a social network inside its app that it pitches as free of bots and AI-generated content as every account belongs to a real person wearing its tracker. The company started rolling out the functionality for its members starting November 12. The company claims that Whoop Humans allow the members to follow friends and family and share their sleep, recovery, strain workouts and achievements. The company has also made it clear that it is not a place for text status updates. Users can also select which health metrics they want to share with their friends and family. The members can also manage their followers and remove people from their network. Along with this, they can also select which workout types and achievements appear, and keep personal photos and ‘moments’ private.
The ‘human’ pitch
Whoop mentioned that all the accounts present on the platform are of real persons and are verified with a heartbeat. The company class the service ‘the most verifiably human network ever.’ The company further added that the legacy social media is increasingly saturated with AI, automated accounts and manufactured content. The company bases that claim on the fact that every post is backed by physiological data. Whoop also says Humans is designed to show that greater connection and stronger privacy can coexist.Whoop Humans also introduces Moments, allowing members to share photos from workouts, personal milestones, and meaningful experiences. By bringing the stories behind the data into the WHOOP experience, Moments helps members celebrate not just the numbers, but the lives and achievements they represent. Members can also choose to keep Moments private.
Privacy at its core
WHOOP Humans is designed to make meaningful connections possible without compromising personal privacy. Members control what health and performance information they share, who can see it, and when they want to remain private.Key privacy protections include:•Granular health data controls: Members choose which metrics to share, including Recovery, Strain, Sleep, HRV, and resting heart rate.•Control over connections: Members can manage their followers and remove individuals from their WHOOP Humans network.•Stealth Mode: Members can temporarily hide their shared health and performance information without changing their sharing preferences.•Sensitive activity protections: Activities designated as sensitive are not shared by default.•Selective activity and achievement sharing: Members choose which workout types and achievements appear in WHOOP Humans.•Private Moments: Members can keep personal photos and Moments private rather than sharing them with their network.•Ongoing privacy management: Members can update their sharing preferences at any time.