Slow burn, big payoff: The sleeper hit phenomenon | Hindi Movie News
This year, Main Vaapas Aaunga, Obsession and Hanuman Ansh all found their audience the same way: one person saw the film and told five more to go.Exhibitors say opening-week numbers are no longer the only measure of a hit – several films this year have gained ground solely on word of mouth (read: social media … Read more