A travel reel is getting people talking for more than just its beautiful views. Shared by a British traveller, the video has gone viral for calling out a common perception about India before introducing viewers to a place that tells a very different story.Instead of busy cities or famous tourist spots, the reel takes people to Mawlynnong, a village in Meghalaya that has become known for keeping cleanliness at the heart of everyday life. The video has struck a chord online, with many social media users saying it shines a light on a side of the country that often does not get enough attention.
Traveller shares why Mawlynnong stood out to him
Posting the reel on Instagram, Robert Van Tromp wrote, “Welcome to the cleanest village in Asia. Would you have successfully guessed the country it’s located in?”He starts the video by saying, “This has to be the biggest scam in India.” He then explains his statement by adding, “It’s believing that every part of this country struggles with litter and has poor waste management.”He introduces Mawlynnong as the “Cleanest Village in Asia” and shares some of the practices followed there. According to him, the village has around 600 residents. Self-made bins have been placed every 100 meters, and there are designated places where people can spit. The traveller also says that keeping the village clean is a shared responsibility. Residents sweep the streets twice every day, while smoking and the use of plastic are banned.He further says, “Nicknamed God’s Own Garden, this village closes every Sunday to protect and maintain its status.”The video also shows daily life in the village, where residents work together to maintain the surroundings. It ends with views of the lush greenery and a waterfall nearby.
Internet reacts to the viral reel
The video received several comments from people who appreciated the village and its efforts.One user commented, “As someone from the Northeast, it feels good to hear that our region is applauded for cleanliness. Moreover, Meghalaya is well known for its civic sense too.”Another wrote, “Next destination, Mizoram… Do contact for the best experience.”A third person posted, “I believe you are liking the place… and you will enjoy more and experience more.”A fourth commented, “Wow. We have those house chores here in my beloved country. Thank you, bff coachman.”
Why Mawlynnong is famous
Mawlynnong, located in eastern India, has earned recognition for its focus on cleanliness. It was declared the cleanest village in Asia in 2003 and the cleanest village in India in 2005 by Discover India magazine.The village also follows a unique Sunday tradition. Every week, a large gate is closed at the entrance so residents can spend the day enjoying what they call their “real village life.”Disclaimer: This article is based on a social media post. The Times of India has not independently verified the claims made in the video.Thumb image: Instagram